Decoration Methods, Simplified: Part II

Apr 21

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

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Why You Should Be Having More Fun at Work

Apr 16, 2025

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

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Graphic Design Terms Everyone Should Know

Jan 7, 2025

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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5 Invaluable Marketing Books to Help Grow Your Brand

May 8, 2024

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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5 Ways to Boost Employee Morale

Jan 15, 2024

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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16 Ways Color Affects Your Branding and Marketing

Sep 9, 2023

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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The Power of Perceived Value

Feb 7, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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How to be an Empathetic Leader and Still Get the Job Done

Sep 2, 2022

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

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Branding 101: Let’s Talk Logos

Jun 22, 2022

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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Branding 101: What Makes a Brand Powerful

May 25, 2022

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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Lanyards: Everything You Need to Know

Mar 28, 2022

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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5 Tips for Boosting Social Media Engagement

Feb 13, 2022

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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Your Brand Is Your Business - Market It!

Jan 29, 2022

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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The Best Apps For Organization

Jan 1, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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5 Fail-Proof Ideas for Your Business Instagram

Sep 23, 2021

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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Graphic Design Terms Everyone Should Know

Sep 9, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

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Corporate Social Responsibility and the Beauty of Giving Back

Jul 29, 2021

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

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Business Travel: How COVID-19 Changes Everything

May 4, 2021

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the numb...

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How Promo Products Can Make a Lasting Impression

Feb 8, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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Imprint Everything: A Guide to Printing Methods

Feb 18, 2020

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

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How Promo Products Can Tell Your Brand's Story

Sep 9, 2019

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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6 Things You're Missing out on by Not Using Promotional Products

Apr 14, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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What Millennials Want (And How to Work With Them)

Feb 13, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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